Selected Work
2022–2026-
A world kids know from the couch, built at a scale they can walk into. Environmental design and graphics for an experiential attraction where the audience is a metre tall and notices everything.
- Experiential design
- Environmental graphics
- Spatial storytelling
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Full identity for a neighbourhood bar and kitchen. Wordmark, menus, signage and a system loose enough to keep up with whatever's on the specials board.
- Brand identity
- Menus and collateral
- Signage
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Tourism and Events Queensland at the Australian Tourism Exchange. A state's worth of destination compressed into one stand that had to work from across the hall and from arm's length.
- Spatial design
- Environmental graphics
- Event collateral
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Identity for a children's gallery experience at HoTA. Playful without being sugary, and robust enough to survive thousands of small hands a day.
- Exhibition identity
- Illustration
- Environmental graphics
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Campaign creative for The Next Era. Stage, screens and everything the audience sees before the lights come up, held together by one system.
- Campaign identity
- Creative direction
- Event graphics
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Placemaking for a community that didn't exist yet. Identity and a pop-up presence that gave a new suburb a personality before the streets had names.
- Placemaking
- Brand identity
- Environmental graphics
Services
What the studio doesIf you're building something with a point of view, I'll help you make it look like it.
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Brand Identity Systems
Logo suite, type, colour, rules, assets
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Typography-led Design
Wordmarks, lockups, editorial systems
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Illustration
Characters, icons, patterns
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Campaign Creative
Launches, seasonal pushes, events
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Creative Direction
Ongoing support, rollout, consistency
The Process
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01
Define
Clarity on goals, audience, references, constraints.
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02
Design
Concepts, system thinking, iterations with rationale.
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03
Refine
Polish, test in real contexts, lock decisions.
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04
Deliver
Organised files, guidelines, rollout support.
About
The person behind the studio
I'm Tim, a designer building brand ecosystems through observation, restraint and personality. I bring the same obsession to every project. The thinking, the systems, the typography. The output looks different because every brief is different, not because I am.
Currently working from . The studio moves. The standard doesn't.
Selected Clients
Ways to Work Together
All prices AUD-
Brand Foundation
Best for new brands or fast launches.
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Brand Ecosystem
Deeper identity system plus rollout assets.
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Studio Support
Ongoing support for content, campaigns, consistency.
Prices in AUD. GST added where applicable.
Be a Goodeboy to your brand.
If you're unsure what you need, describe the problem. I'll translate.
tim@goodeboy.com